What’s the secret to successfully competing in today’s real estate market? It’s simple, really – price your home fairly. Once you’ve made that determination, the real secret is marketing – appealing to the best and widest segment of the pool of prospective buyers.
No home sells for more than the highest offer from the best buyer. If your price is right and your home’s condition is appealing, how do you find that buyer?
To realize the highest sale price, you need to reach the largest market of well-qualified prospects. Unfortunately, sellers who avoid representation can expose their home only to a small segment of that market with For Sale signs and limited advertising.
Understand that buyers who are ready, willing and able to make a purchase will themselves choose to work through a real estate agent or brokerage. The value of homes “For Sale By Owner” is unproven to these buyers, so they trust the skill and guidance of a professional. Unrepresented sellers often encounter less-than-desirable prospects, who may just be unqualified “tire kickers.”
The real estate market is not always kind, but it inevitably reflects the reality of the times. The best approach to this reality is proper pricing combined with effective marketing. There is a buyer out there who will respond to those two factors, if you’re ready to make the commitment.
Categories: Bennington VT, Selling