Â Â Â LOS ANGELES, April 30 /PRNewswire-FirstCall/ — One-third of
REALTOR.com’s 4.4 million property listings — over 1.55 million homes for
sale — are updated every fifteen minutes, delivering the freshest, most
current collection of real estate listings on the world wide web. This
means agents and brokers with listings on REALTOR.com can give their
clients the edge in finding their next home by delivering reliable
information on new listings, price reductions, expanded descriptions, and
Â Â Â “In an ever-changing market, people searching stale listings can easily
lose their dream homes to competing buyers,” said Rei Mesa, president and
COO of Prudential Florida WCI Realty. “Having the freshest listings
available gives them a competitive edge, helps them stay current with price
changes, bid and price effectively, and negotiate the best deals with
clarity and confidence. Move.com and REALTOR.com have done a tremendous job
increasing the quantity and freshness of their real estate listings.”
Â Â Â According to a June 2007 study by dVOC Insights LLC, home buyers
believe the currency of listings to be an important factor in choosing a
website to search for a home. Because one in three home-buyers look at
listings daily, according to the same study, consumer interest in having
access to the freshest most frequently updated listings is justified.
Â Â Â At program inception in August 2007, 37 multiple listing services (MLS)
initially pushed fifteen-minute updates to REALTOR.com on 500,000 listings.
Today, 203 MLS systems now feed REALTOR.com updates every fifteen minutes
on 1.55 million listings, while another 2 MLS’s provide updates every four
hours and 180 MLSs feed 438,000 listings twice daily to REALTOR.com. Move,
Inc., which operates the official website of the National Association of
REALTORS, continues to encourage more multiple listing services to provide
refreshed feeds to the industry leader four times an hour.
Â Â Â REALTOR.com President Errol Samuelson spearheaded the company’s
15-minutes fresh update campaign last year, believing the currency of
listings to be critical to consumers especially during challenging real
Â Â Â “On average about 13,600 homes(1) are sold in America every day and
roughly the same number go up for sale on the nation’s 900 multiple listing
services,” Samuelson said. “Tens of thousands more listings have price
changes or updated information that could change the property’s appeal to
prospective buyers. The most sophisticated tools for searching and
analyzing listings are only as good as the freshness of the data.
REALTOR.com is committed to providing real estate professionals with an
edge in providing their prospects and clients with relevant and vital
Â Â Â Samuelson goes on to explain that if consumers are looking at a
database of information that’s 24-hours old, they may miss out on
opportunities or make very costly decisions.
Â Â Â To help consumers stay up-to-date on listing information and
opportunities, REALTOR.com keeps buyers informed about listing updates by
sending emails or RSS alerts when new listings match a consumer’s saved
search criteria or when an important change, such as a price adjustment, is
made. Later this year, listings on REALTOR.com will feature a time stamp to
tell consumers exactly when a listing was last updated.
Â Â Â “At REALTOR.com, consumers can search with confidence that they’re
looking at listings fresher than those on any other site,” Samuelson said.
“REALTOR.com and Move are committed to leveraging the latest technology to
reinforce our position as the trusted leader and most-searched site in real
Â Â Â ABOUT REALTOR.COM
Â Â Â REALTOR.com(R), where the world shops for real estate online, is
operated by Move, Inc., (Nasdaq: MOVE) and is the official Web site of the
National Association of REALTORS. Ranked as the #1 homes-for-sale site,
REALTOR.com currently offers potential home buyers access to over four
million property listings, as well as the most brokers and agents. It also
provides REALTORS and the home sellers they represent with the Internet’s
largest real estate marketplace, reaching more than 6.2 million consumers
in March 2008(1). Agents and companies have the power to customize
REALTOR.com resources to maximize their brand and productivity.
Â Â Â REALTOR(R) and REALTOR.com(R) are registered trademarks of the NATIONAL
ASSOCIATION OF REALTORS(R). REALTOR(R) is a federally registered collective
membership mark, which identifies a real estate professional who is a
Member of the NATIONAL ASSOCIATION OF REALTORS(R) and subscribes to its
strict Code of Ethics. All other trademarks appearing above are the
property of Move, Inc., or of their other respective owners.
Â Â Â ABOUT MOVE, INC.
Â Â Â Move, Inc. (Nasdaq: MOVE) is the leader in online real estate with 9.4
million(2) monthly visitors to its online network of websites. Move, Inc.
operates: Move.com(R), a leading destination for information on new homes
and rental listings, moving, home and garden and home finance; REALTOR.com,
the official Web site of the National Association of REALTORS(R); Welcome
Wagon(R); Moving.com; SeniorHousingNet(TM); and TOP PRODUCER(R) Systems.
Move, Inc. is based in Westlake Village, California, and employs more than
1600 individuals throughout North America. For more information:
Â Â Â (1) NAR Existing Home Sales Report February 2008
Â Â Â (2) comScore March 2008
Â Â Â This press release may contain forward-looking statements, including
information about management’s view of Move’s future expectations, plans
and prospects, within the safe harbor provisions under The Private
Securities Litigation Reform Act of 1995. These statements involve known
and unknown risks, uncertainties and other factors which may cause the
results of Move, its subsidiaries, divisions and concepts to be materially
different than those expressed or implied in such statements. These risk
factors and others are included from time to time in documents Move files
with the Securities and Exchange Commission, including but not limited to,
its Form 10-Ks, Form 10-Qs and Form 8-Ks. Other unknown or unpredictable
factors also could have material adverse effects on Move’s future results.
The forward-looking statements included in this press release are made only
as of the date hereof. Move cannot guarantee future results, levels of
activity, performance or achievements. Accordingly, you should not place
undue reliance on these forward-looking statements. Finally, Move expressly
disclaims any intent or obligation to update any forward-looking statements
to reflect subsequent events or circumstances.
Bennington Vt, Press Release